Bachelor of Business Administration (BBA) in Retail Management and Digital Marketing
Program Overview
Welcome to the Bachelor of Business Administration (BBA) program in Retail Management and Digital Marketing under Mangalore University. Our specialized BBA program is designed to provide students with a comprehensive understanding of business principles, focusing specifically on the dynamic and evolving fields of retail management and digital marketing.
Program Structure
| Duration | 3 years |
| Specialization | Retail Management and Digital Marketing |
| Eligibility | Completion of at least 10+2/PUC from a recognized board with a minimum aggregate score. |
Program Highlights
Integrated Curriculum
Our BBA program integrates a well-rounded curriculum that covers core business subjects such as management, finance, marketing, and entrepreneurship, along with specialized courses in retail management and digital marketing. This integration ensures that students develop a strong foundation in business principles while gaining expertise in these two critical areas.
Retail Management Focus
Students will delve into the intricacies of retail operations, merchandising, supply chain management, and customer service. The curriculum is designed to provide insights into the unique challenges and opportunities within the retail sector.
Digital Marketing Expertise
The program includes a comprehensive exploration of digital marketing strategies, including social media marketing, search engine optimization (SEO), content marketing, and analytics. Students will develop practical skills to navigate the digital landscape and create effective marketing campaigns.
Industry-Relevant Projects
To bridge theory and practice, our program emphasizes industry-relevant projects and case studies. Students have the opportunity to work on real-world challenges faced by retail and digital marketing professionals, preparing them for the demands of the industry.
Career Pathways
Upon completing the BBA in Retail Management and Digital Marketing, graduates can explore various career paths, including:
- Retail Manager: Oversee the operations of retail establishments, manage inventory, and optimize customer experiences.
- Digital Marketing Specialist: Develop and execute digital marketing strategies, including social media campaigns, email marketing, and online advertising.
- E-commerce Manager: Manage online retail platforms, optimize user experience, and drive online sales.
- Brand Manager: Develop and execute brand strategies, ensuring consistent messaging across various channels.
- Marketing Analyst: Analyze data and metrics to measure the effectiveness of marketing campaigns and make data-driven decisions.
Prospective students interested in our BBA program in Retail Management and Digital Marketing should meet the following eligibility criteria:
- Completion of at least 10+2/PUC from a recognized board with a minimum aggregate score.
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Join Us in Shaping the Future of Retail and Digital Marketing
Explore the exciting and dynamic fields of retail management and digital marketing at SCS First Grade College. Our BBA program is designed to prepare students for leadership roles in these rapidly evolving industries.